First Steps
Understanding your demographic and target audience is the logical move to getting your campaign started. Are your customers local, regional or international? Do you know the age, gender or income level of your target?
The Deep End
Once you understand your target you can develop a message or a strategy to communicate with them. Is your brand funky, innovative, techie or corporate? What is the benefit or solution that you offer?
Full Speed Ahead
Once you've developed a message you can select a medium to deliver it. Will it be at-home, out-of-home, mobile or internet. Utilize a medium you are familiar with and that you would respond to.
Riding the Wave
If your campaign has launched you will need to track and measure its success and make the necessary changes to optimize your ad spend. Always be testing.
